CGI Mountain Bike Commercial – One Shot Product Film
Client Collaboration: PixelPEC x Cactus Cubes
Format: FullHD 1920×1080 | Duration: 30–40 seconds | Frame Rate: 25 fps
We created a cinematic full-CGI commercial to showcase a high-performance mountain bike using a continuous one-shot approach. In collaboration with PixelPEC, the project was designed with an elegant studio aesthetic, dynamic lighting, and constant camera motion – shifting seamlessly between focused detail and smooth transitions.
The goal was to position the product as the central hero in a clean, stylized environment while clearly highlighting its core USPs through subtle yet striking motion graphics.
Key Features Visualized:
– Ultralight carbon MTB frame with balanced geometry
– 140 mm comfort suspension fork
– 4-piston disc brake with 180 mm HS2 disc
– SRAM GX Eagle Trigger
– Triple Phase Suspension system
– Integrated chainstay protector and chain guide
The film starts with the frame emerging from a minimal gradient backdrop and gradually assembles into a complete mountain bike through a series of elegant transitions. Every component is revealed in a flowing sequence, leading up to a final reveal on a rocky terrain.
This project is a prime example of how cinematic CGI and storytelling can elevate product visualization, blending technical accuracy with artistic presentation.
Services provided:
– CGI modeling and animation
– Look development and lighting
– Camera choreography
– Motion design for text inserts
– Final compositing and rendering