After the 3D model is accepted we can move forward to the texturing and material setup. In this stage, we can apply a material to every part of the virtual model. It could be any kind of it, for example, a leather, metal, canvas, wood or glass. After all of the material’s properties (diffuse color, reflection, glossiness, refraction, roughness…) are adjusted we can place labels or stickers to an element. The end result of this stage will be a completely realistic 3D representation of your product.

After the modeling and texturing are finished, the next step is to turn it into an image, video or even a rotatable virtual model. For this, we have to setup a virtual studio with proper lighting environment, where we can place into our textured 3D model. With a virtual camera, we can shoot one photo or a video sequence. The end result will be one image file or an image sequence.

In this stage, we fine tune the rendered images to enhance the visual experience. There are several tools (composition, color correction, visual effects) what help us to get the final mood, atmosphere, and feeling of the final image or video. The end result will be the final product whether it is a still image or a film.